

Our story
Founded in 2023, we are collective haus of marketing professionals specialising in strategy, demand generation, content creation, event management and experiences.
In 2023, Haus of Ludwig was founded by Jessica Benton, having discovered a niche pain point that many companies, namely startups, were experiencing cutbacks with little to no headcount—yet the need for marketing services in regions outside the US was growing.
Originally a US-native, Jessica started her career in Munich, Germany and now resides in the UK, having amassed over a decade of marketing experience. Her career has seen her travel the US, UK, Europe, Middle East and Africa, working for the likes of Microsoft, Red Hat, startups Tableau (now a Salesforce company), Trifacta (now an Alteryx company), DataStax, before founding Haus of Ludwig to empower other tech companies and startups to achieve success.
Jessica founded the collective “haus” of professionals to propel tech companies into new and existing markets. With her expertise in strategy, field marketing, demand generation, content creation, events and curating unique experiences—including Wimbledon, Oktoberfest, private tastings and executive dinners—Jessica has developed proven, tailored solutions to reach clients’ marketing goals.
Her experience spans various markets across the US, UK, Europe, Middle East, and Africa (EMEA), enabling a rich understanding of the unique challenges that come with expanding into new regions.
Haus of Ludwig's target audience primarily focuses on US-based startups in the tech/software space that are looking to develop, improve or expand their operations into the UK and Europe. Services are designed to cater to B2B companies, from early-stage startups to established enterprises.
With a strong, successful track record of bringing US startups into Europe, Jessica and her collective offer invaluable insights and connections, giving clients a competitive edge. Haus of Ludwig’s signature data-driven approach ensures all strategies and campaigns are backed by insights and analytics, enabling measurable results and maximising ROI.
