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Our story
Founded in 2023, Haus of Ludwig is a fractional EMEA marketing studio led by Jessica Benton. We specialise in B2B SaaS go-to-market, helping companies turn EMEA activity into pipeline through regional strategy, field marketing, partner programs, content and executive events.
In 2023, Haus of Ludwig was founded by Jessica Benton after seeing the same pattern across B2B SaaS: ambitious pipeline targets in EMEA, shrinking headcount and US-led GTM that didn’t quite work in-region.
Start-ups and scale-ups were expected to grow in Europe without a true regional marketing lead. Haus of Ludwig was created to fill that gap – giving companies access to senior EMEA marketing leadership before they’re ready for a full in-house team or to fill interim gaps.
Originally from the US, Jessica began her marketing career in Munich, Germany and now lives in the UK. Over the last decade she has led regional marketing across the US, UK, Europe and EMEA for tech companies including Microsoft, Red Hat, Tableau (now Salesforce), Trifacta (Alteryx) and DataStax, before founding Haus of Ludwig.
At DataStax she built the EMEA marketing function from the ground up as the first regional hire; at Trifacta she led demand and field marketing through the company’s acquisition by Alteryx. Since 2023 she has operated as a fractional EMEA marketing director, working with companies such as Copado and Starburst on regional GTM, field and partner programs.
Jessica’s experience spans multiple markets – UK & Ireland, DACH, Nordics, Southern Europe, Middle East and Africa – giving her a practical understanding of how buying cycles, partners and sales motions differ across the region.
Haus of Ludwig combines that experience with a trusted network of specialists in content, design, events and operations. For each engagement, Jessica leads the strategy and regional marketing remit, bringing in additional expertise only where it’s needed so clients get senior leadership and execution without carrying a full team.
Whether you’re a US-based SaaS company entering EMEA for the first time or a European scale-up ready to formalise your GTM, Haus of Ludwig exists to give you a clear regional plan, a field engine Sales can rely on, and measurable pipeline growth.
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